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The Effect of Creating Credibility by Labeling Method on the Consistency of Visual Memory

Document Type : Research Paper

Authors

1 M.Sc. general psychology, University of Zanjan , Zanjan, Iran.

2 Associate Professor of psychology department, university of Zanjan, Zanjan, Iran.

Abstract

Abstract: The aim of the present study was to determine the effect of creating credibility for the co-witness by labeling, on the conformity of visual memory. In this research, the conformity of the recognition memory of 64 participants was investigated based on the "pretest-posttest control group design". First, in the pre-test step, the actual level of visual recognition memory performance of the individual participants was measured using the International Affective Picture System (IAPS). Then, the participants of the experimental group participated in image recognition tasks in the presence of an expert co-witness (researcher's confederate) who was validated by
the labeling him a police officer, and the participants of the control group in the presence of a non-expert co- witness (researcher's confederate). Data analysis using one way analysis of covariance showed that the participants of the experimental group conformed with the valid co-witness more than the control group (ηp2 =0.88, p < 0.005 and F = (58) 19.35). In conclusion, the results showed that providing information about the expertise of a co-witness can have an effect on memory conformity with him. It turned out that the person's assessment of the validity of the co-witness's memory plays the most important role. It seems that a person's perception of the credibility of a co-witness affects the way he processes new information, which leads to an
increase in conformity due to wrong attributions in the source monitoring process. Social influence also plays a role in the credibility effect, though not in terms of giving credibility to memories, but in terms of how information is used.

Keywords

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Social Cognition
Volume 11, Issue 22 - Serial Number 22
August 2022
Pages 109-120
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