Social Cognition

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The relationship between self-esteem and self-efficacy with persuasion in educational managers

Document Type : Research Paper

Authors

1 Assistant professor of Islamic Azad University

2 PhD student of General Psychology, Islamic Azad University, Tehran

Abstract

 
Aims: This study investigated the relationship between self-esteem and self-efficacy with persuasion in educational managers. Method: The Population of this study consisted of all educational managers of Islamic Azad University in Tehran. 120 people (76 women and 44 men) were selected by multistage cluster sampling. In order to measure their self-esteem, Koper Smith test (1967) was used and to measure self-efficacy, general self-efficacy beliefs test (Scherer et al, 1982) was used.  The Persuasion was measured by applied intelligence Persuasion test (Sepah  Mansour and Hooman, 1389). For data analysis, the Pearson correlation and Regression analysis were used. Results and conclusion: The results showed a significant positive correlation between persuasion with self-esteem and persuasion with self- efficacy. (r=0/771,r=0/494). Also the results showed that 59% of the variance associated with the persuasion can be explained with self-esteem (R2 = 0.594) and 24% of the variance in self- efficacy can be explained whit persuasion (R2 = 0.244). The results of the slope coefficients indicated that, in predicting persuasion, the share of self-esteem was more than self- efficacy . (β= 0.70).

Keywords

References
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Social Cognition
Volume 1, Issue 2 - Serial Number 2
June 2013
Pages 92-100
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